Trusted Conversations Strategy
Consistent communications across marketing & sales
Trusted Conversations Strategy
Engage ● Communicate ● Win
The playbook draws on internal and external input about JMS’ unique capabilities.
That information is organized into a lead value proposition and reasons to believe.
The reasons to believe are structured into categories that are current in the market, reflective of customers needs, and JMS’s market- leading capabilities.
The playbook positions JMS’ sales team to have serious conversations with customers about solutions that are in customers’ best interests.
Sample Content Gallery
The Trusted Conversations Strategy and New Logog documents below keep management, sales, and marketing centered around the top level messaging that distinguished JMS in the market. These were launched in the market via Brand Communications, a new website and conversations with customers.
