Our Growth Services
We are passionate about growing your business.
Our signature 4•3•1 Growth Framework™ helps OEMs & Manufacturers bring innovations to market faster with greater ROI.
YGE’s only measure of success.
4•3•1 Growth Framework™
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- 4 Growth Strategies
- 3 Innovation Stages
- 1 Go-to-Market Plan
4 Growth Strategies
Many companies concentrate on Market Penetration, selling more of the same products to their existing market. This is the first and most common of the four growth strategies. The remaining three; Market Development, Product Development, and Diversification, represent often untapped or under-optimized growth opportunities for small and mid-market tech businesses.

bring innovations to market faster and generate high demand.
Common Growth Scenarios
3 Innovation Stages
In every case, we guide client teams through a market-driven innovation process. Starting with Growth Strategy Planning, we work with clients to identify the right growth opportunities. Next, in the Innovation stage, we guide clients through the work required to bring a product to market or enter a new market. Last is a Branded Launch™ that primes demand in the market prior to launch, resulting in higher sales trajectory.
1 Go-to-Market Plan
Growth Services
4•3•1 Growth Framework™️
431 Growth Framework™️
3 stage strategy development.
1 go-to-market plan.
FlexMarketing™️
FlexMarketing™️
Growth Practice
Growth Practice
Brand Practice
Brand Practice
Project Services
Project Services
4•3•1 Growth Framework™️

FlexMarketing™️

In today’s dynamic business environment, no company can stand still and hope to remain relevant. This is especially true in the B2B industrial tech space, where the OEM and end-users’ preferences and buying criteria are undergoing constant change. YGE’s FlexMarketing™ services can help your business navigate the changes and beat your competition.
Designed for flexibility and scalability, our FlexMarketing™ services provide you with leadership of key growth initiatives. Examples include identification of short/long-term growth options, performing customer discovery for innovation, or the repositioning of the company. Leveraging FlexMarketing™ could be exactly what your business needs to accelerate growth.
Whether your organization needs new product development, identification of attractive adjacencies, or a new brand identity, YGE’s FlexMarketing™ delivers results at a fraction of the cost of a full-time hire.
Growth Practice

YGE’s Growth Practice is centered on the idea of GROWTH. The process we deploy is all about problem solving.
We start by gathering the facts from your team using the YGE Diagnostic Tool.
Next, we generate and test initial hypotheses. From this work we can determine the core drivers upon which we make our actionable recommendations for changes that will drive growth. For example, we know we can sell more product by changes in Sales Strategy, Marketing Strategy, or Reducing Unit Costs. In some cases, clients don’t know the problem, they just know that they have a problem. If that’s you, not to worry. Using our facts-based approach, combined with some creative collaboration, together we will arrive at a solution that your organization can implement.
Brand Practice

Brand and marketing are growth opportunities for small and mid-market businesses. New businesses realize initial growth through the efforts of an excellent sales team. Eventually sales alone can’t keep up with the demands of robust growth targets.
Research from the Ehrenberg-Bass Institute tells us that only 5% of your target market is in active buying mode at any point in time. Investments in brand and marketing reach the other 95% of prospective customers so your brand is top of mind when they are ready to buy.
YGE’s Brand Practice develops your brand identity and strategic messaging platform to give a you a strong, targeted voice in the market. Amplifying your brand’s visibility earns you trust and credibility in the market. Your company gets on the short list with new prospects before they are even ready to buy.
Project Services

Your Growth Engine Project Services are perfect when you need specific expertise for a well-defined objective. Do you have a business problem that needs quick resolution?
Market Research & Analysis
Market Intelligence
Industry Analysis
Competitive Intelligence
Market Opportunity Analysis
Go-to-Market Strategies
Innovation Process Improvement
Product / Service Innovation
Brand Identity
Branded Launch
Messaging Strategy
Marketing Execution
Value We Deliver
Through our exclusive focus on Industrial & Building Technology markets, Your Growth Engine has the expertise to get you to market faster and unlock demand with new customers for growth.
Value We Deliver

Through our exclusive focus on Industrial & Building Technology markets, YGE has the expertise to get you to market faster and unlock demand with new customers for growth.
Clients Call Us When...

Struggling to bring new products to market
Sales have been flat two or more periods
EBITDA results are falling short
New product sales are < 5% of total revenue
No defensible new products
Most of our clients experience one or more of these challenges, which we help them overcome. By truly understanding their end-customers’ markets and applications, our clients are able to achieve or exceed their sales objectives. This is the essence of what we do at Your Growth Engine.